Turri’s new partnership with Daniel Libeskind has produced a unique piece that symbolises the clear change of tack in the company’s creative and production process. A profound change in keeping with this long story of Italian excellence that began in 1925 and that is now heading in new directions.
For Turri, Edge is the embodiment of a change that since 2019 has affected every aspect of the company identity, giving it an increasingly modern and fashionable style. Edge heralds the beginning of the ‘new Turri’, a company that remains faithful to tradition while adopting a much more contemporary outlook.
Edge catches the eye with its style and incisive design, a hallmark of all Libeskind products. Composed of several irregular, asymmetric and paired solids, this unusual desk is a freestanding furnishing accessory that can be used on all sides. Its components are connected by a discreet thin metal structure that you only become aware of when looking at the designs. The result is an imposing object with a strong character, a design that alternates solids with spaces. There is also the unmistakeable influence of Turri – the personification of high-end Italian craftsmanship – evident here in the attention to detail and the masterful processing of the materials. Everything is studied to preserve the geometrics and formal cleanliness of its ‘modules’, as well as that of its drawers which, once opened, completely disappear into the structure.
This change doesn’t just involve Turri’s creative side but its entire DNA. The company logo was also recently redesigned, placing greater emphasis on its formal function and accompanying it with the pay off ‘The Italian way to beauty’, an explicit declaration of the company mission. A profound change that is nonetheless in keeping with this long story of Italian excellence that began in 1925 and now capitalises on the company’s experience to take new directions.