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Ethically founded and created in luxury

After developing a shared passion for the biotech and conservation of fresh flowers, Kathryn Popplestone and Erni Visser created a brand with the vision of transforming one of theworld’s most environmentally wasteful industries into something much more sustainable… in 2017, Ethereal Blooms was born.

The floral duo travelled to Asia to learn some of the most advanced treatments and techniques used to preserve real flowers and keep them garden-fresh for months and years at a time. Kathryn and Erni also studied the traditional art of floral-arrangement.

Kathryn is an academically trained biochemist with fourteen years of innovative entrepreneurial experience in the beauty industry – prior to Ethereal Blooms, she founded ‘Flutter’; a mobile eyelash extensions service.

Erni is a Cambridge educated doctor with extensive experience running a number of elite clinics around the world. Erni brings the intricate processes of surgical procedures to her floristry to create something so delicate and sophisticated.

Their combined journeys have created a uniquely mixed skillset of sciences training, beauty and aesthetic experience, biotech expertise, surgical precision and entrepreneurial drive which fuels the Ethereal Blooms studios.

We aspire to be a truly modern floral lab that’s committed to quality, innovations, aesthetics, eco-friendliness and building a female-empowering business. Plus have somefun and experiment along the way!” – Kathryn Popplestone & Erni Visser, Ethereal Blooms

All arrangements by Ethereal Blooms are meticulously designed, handcrafted and made with love in their West London floral lab, to add a touch of colour, style and distinction to your space. Choose from a classic or seasonal style for a look to last as long as the heart desires, or order a bespoke arrangement created just for you. As well as floral centrepieces, Ethereal Blooms are also branching into floral keepsake items such as; headbands, wristlets etc. for weddings and other special occasions to make a special memory last for many months and years at a time.

Ethereal Blooms have now launched in Harrods as of March 2019, with Harrods being the first and only retail partner of the cutting-edge innovative floral brand. Harrods exclusively offer thePrimavera Collection by Ethereal Blooms; a collection of stunning spring arrangements inspired by warm evenings and secret gardens – each bouquet is named after an iconic female figure, designed to bring a splash of strong sophistication and contemporary long-lasting floral magic…

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