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GROHE Prelude 2020: Shaping the future of water with innovation from global synergies and key sustainability initiatives

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings has outperformed the sanitary industry’s market growth in the EMENA region in 2019 and is set to continue its growth momentum in 2020.  The integration of the GROHE manufacturing, technology and commercial assets into parent company LIXIL whilst simultaneously benefiting from the company’s diversity and scale in technology and resources is set to ensure a steadfast growth in the EMENA region.

2019 has seen many innovation highlights from GROHE. The “push-and-turn” SmartControl technology for showers and kitchen taps and the Rapido SmartBox rough-in system for concealed shower installations are only a few examples that pay testimony to the enormous synergy potential at LIXIL as a result of combining engineering know-how. “We have seen great innovations, adding to the right product mix for our customers across the EMENA region. Irrespective of the price point, GROHE always offers a fantastic brand experience and a strong brand name, giving customers the freedom of choice for their sales channels and business requirements”, said Jonas Brennwald, CEO LIXIL Water Technology EMENA and Deputy CEO Grohe AG.

Sustainability is a cornerstone of the GROHE brand and 2020 will bring more opportunity for setting new standards in the industry, starting with its current mission to achieve carbon neutral production. With the start of the new fiscal year in April 2020, the sanitary manufacturer will offset unavoidable CO2 emissions by means of two compensation projects. This will make GROHE the first leading manufacturer in the sanitary industry to go carbon neutral in its production as part of its “GROHE goes ZERO” project.

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