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Hoppen opts for ‘out there’ for first carpet collection

Designer Kelly Hoppen has introduced her first carpet collection, eschewing traditional designs.

The Kelly Hoppen Collection by Brintons is aimed at the contract sector but ignores typical swirl and block patterns for which the sector is traditionally known. Instead, the collection consists of 13 geometric and organic designs that reflect the designer’s style and pared-back aesthetic, with inspiration taken from diverse influences ranging from geometric shapes to elements found in everyday surroundings such as cracks in a pavement and splashes of paint.

‘I wanted to do something quite cutting edge and out there compared to what we see at the moment. I think it’s different and it’s in the forefront of design in terms of commercial carpeting, so I am extremely excited,’ sais Hoppen.

‘It’s been fun, it’s been enlightening and I’ve learnt a lot from it. Carpet is an interesting product to design. There is an array of materials and textures and it’s a challenge to design a carpet that is hardwearing but also luxurious, beautiful and comfortable. Although you think of it as a flat surface, it is three-dimensional so the design process is complex. You have to think carefully about scale too as the design needs to work in large expansive areas as well as in narrower spaces such as guestrooms and corridors. Not only that, you need to design a surface that other designers can put their own style on too. Once you get it right though, you just know.

‘In terms of the collaboration with Brintons, there is mutual admiration and respect: Brintons is an incredible company with great heritage. I think this is just the start of a really wonderful collaboration. With this collection, each piece that we’ve created is different and is a statement in itself. I think it’s going to be brilliant.’

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