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John Lewis Home sales fall again and continue to disappoint

Home sales again fell in the past week at John Lewis.

The department store chain saw total sales rise in the week to 17 March, but home sales fell by 5.4%.

Sienne Veit, John Lewis online product director said: ‘Total sales for the week were up 1.4% on the same period last year, with the end of the week seeing parts of the country impacted once again by snow. Home sales were down 5.4% but gift food saw a rise of 27% as customers purchased treats ahead of the Easter break. Electricals and home technology sales were up 7.5% driven by strong sales in our own brand audio products and also in mobile. We also had some exciting new technology launches with the next generation Dyson V10 cordless vacuum cleaner and the Samsung S9 mobile phone going on sale. Fashion sales were up 1.8% with customers stocking up on our own brand cashmere, up 38%, due to the cold weather. Beauty sales were also up 18.1% on last year, partly due to customers taking advantage of a price-matching event. This week we open our 50th shop at White City, Westfield London which shows our latest thinking on how the department store can be a place in which customers can shop, do and learn in a way they haven’t been able to before.’

Home sales for the seven week period were down 5.2%.

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