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London-based floral lab & studio Ethereal Blooms disrupts the environmentally unsustainable flower industry with the finest real flowers expertly bio-preserved for everlasting floral arrangements lasting up to a year…

“We aspire to be a truly modern floral lab that’s committed to quality, innovations, aesthetics, eco-friendliness and building a female-empowering business. Plus have some fun and experiment along the way!” – Kathryn Popplestone & Erni Visser, Ethereal Blooms

Combining beautiful floral artistry with the latest conservation and bio-tech treatments, Ethereal Blooms creates stunning handcrafted bouquets and luxury floral arrangements that are everlasting – this means 100% real, natural and handpicked flowers can stay alive and fresh for up to six or twelve months at a time, with no water or sun required!

Using the latest bio-technological processes in biochemistry, Ethereal Blooms provide a beautiful alternative to synthetic or freeze-dried flowers; flowers undergo a unique biotech conservation process to maintain their freshness, beauty and scent without the need for any maintenance.

Environmentally friendly and lovingly hand-arranged

Fresh flowers are one of the highest emission and waste industries in the world per product – each of your weekly fresh bouquets represents a global fulfilment process of immense carbon emissions and waste, as flowers are air freighted all over the world for just a 1 week shelf life.

Sourcing and handpicking only the finest flowers, expertly biopreserved to stay fresh without losing their just-cut look and vibrancy – Ethereal Blooms is a contemporary and environmentally sustainable alternative to your weekly flower orders and a beautiful addition to any home, event or workspace, keeping your carbon footprint low.  Ethereal Blooms are also a cost-effective option when reflecting on how much we spend on bouquets a year, that last us only a week in comparison to Ethereal Blooms lifespan.

By choosing Ethereal Blooms, you will be helping to create a better and safer environment without sacrificing the incomparable experience and freshness of having real fresh flowers in your vases at home.

Ethically founded and created in luxury

After developing a shared passion for the biotech and conservation of fresh flowers,  Kathryn Popplestone and Erni Visser created a brand with the vision of transforming one of the world’s most environmentally wasteful industries into something much more sustainable… in 2017, Ethereal Blooms was born.

The floral duo travelled to Asia to learn some of the most advanced treatments and techniques used to preserve real flowers and keep them garden-fresh for months and years at a time. Kathryn and Erni also studied the traditional art of floral-arrangement.

Kathryn is an academically trained biochemist with fourteen years of innovative entrepreneurial experience in the beauty industry – prior to Ethereal Blooms, she founded ‘Flutter’;  a mobile eyelash extensions service.

Erni is a Cambridge educated doctor with extensive experience running a number of elite clinics around the world. Erni brings the intricate processes of surgical procedures to her floristry to create something so delicate and sophisticated.

Their combined journeys have created a uniquely mixed skillset of sciences training, beauty and aesthetic experience, biotech expertise, surgical precision and entrepreneurial drive which fuels the Ethereal Blooms studios.

All arrangements by Ethereal Blooms are meticulously designed, handcrafted and made with love in their West London floral lab, to add a touch of colour, style and distinction to your space. Choose from a classic or seasonal style for a look to last as long as the heart desires, or order a bespoke arrangement created just for you. As well as floral centrepieces, Ethereal Blooms are also branching into floral keepsake items such as; headbands, wristlets etc. for weddings and other special occasions to make a special memory last for many months and years at a time.

Ethereal Blooms have now launched in Harrods as of March 2019, with Harrods being the first and only retail partner of the cutting-edge innovative floral brand. Harrods exclusively offer the Primavera Collection by Ethereal Blooms; a collection of stunning spring arrangements inspired by warm evenings and secret gardens – each bouquet is named after an iconic female figure, designed to bring a splash of strong sophistication and contemporary long-lasting floral magic…

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