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Moores launches new trend-led kitchen collection and product upgrades

New colours, new finishes and a whole new collection called the ‘Olika’ kitchen are now available for housebuilders from Moores. The new collection and product upgrades represent the trends that Moores forecasts for 2019 and beyond. These trends are inspired by increasingly popular living contexts in the UK such as nomadic living, micro spaces and intergenerational homes. The new launches embrace these living contexts to deliver more choice to public and private housebuilders working on a wide range of affordable and luxury projects

“This significant upgrade to our product offering is the fruit of our R&D team’s work at keeping one step ahead of the latest global interior trends, and then translating them for the contracts market,” said Steve Parkin, CEO British furniture manufacturer, Moores. “With this launch we are now able to offer 17 more design and colour options to housebuilders so that they can have the most current and appealing kitchens in their projects no matter what their budget is. We have a great R&D team and the benefit of a large-scale production facility at our headquarters which has enabled us to bring products to market quickly, and cost effectively and adapt to market demands. Many of the upgrades have been rolled out to our entry-level collection, Affinity, proving that affordability does not mean having to compromise on quality. Most importantly, all of our kitchens are made and built in Britain which, in itself, has many benefits such as supporting the British economy, short lead times, design relevance, and less environmental impact (from a smaller carbon footprint as the kitchen travels less distance than European brands may).”

Moores operates a straightforward, but comprehensive, three-brand proposition to suit all housebuilders’ specification: Affinity (good), Definitive (better) and Roux Kitchens (best – ultra premium). All three brands are manufactured and built at the Moores headquarters in Wetherby, West Yorkshire. The upgrades and launches are rolled out across the Affinity and Definitive ranges.


Olika is a brand-new collection that will join the Definitive range. It takes inspiration from early, retro-style furniture design with a modern twist that incorporates the highly popular woodgrain look of the moment. Olika has multiplex edging which means each solid coloured door is framed with a contrasting wood effect board to create a highly modern finish. A kitchen for the on-trend and design conscious; it was born out of a demand for a ‘modern retro look’ desired by the first-time buyer who is inspired by what they see on Instagram and in design and lifestyle magazines. It comes in four on-trend colours including Light Teal, Haze, Dust and Onyx. Four handle options are available but it’s a look that works best with geometric, square-inspired handles to get the full modern effect.

  1. Five NEW door colours available across 13 kitchens in the Affinity range

Moores will launch 5 new colours to its Affinity collection for affordable housing. The new colours include Haze, Dust, Onyx, Light-Teal and Country Oak; all colours are reflective of what has been in high demand in the Definitive range. “We’re filtering down the trends that will continue to be big down to our Affinity collection to show developers that affordable doesn’t have to mean compromising being fashionable or desirable,” comments Andrew Story, Head of Product Development.

  1. NEW organic-inspired worktop by Moores

New to both the Affinity and Definitive Collection is a range of unbranded laminate worktops in four stunning, organic inspired finishes. “The new colours will mean housebuilders still have the option of working with an easy-to install, maintenance light material like laminate but will now be able to offer a wider range of stylish finishes to customers,” explains Andrew Story, Head of Product Development. The new finishes include Carrara Marble, Bellato Grey, Ponderosa Pine and Torino Oak

  1. Improved fixtures, fittings and accessories

“Much of the time it’s the small details that make the difference for housebuilders,” says Andrew Story. “That’s why we use only the highest quality components that will stand the test of time.” Moores is proud to partner with leading component and storage brands such as Kesseböhmer and Blum incorporating the latest innovations into our products.

As part of this refresh, Moores is now offering magnetic child locks for extra safety; four new stunning handle options; and improved, extra-safe hinges that are completely new to the market. Finally, an extended range of door colours now match the carcass of the furniture at no extra cost to housebuilders. “Traditionally, this is seen as a luxury expense for affordable housing developments,” comments Story. “Moores are now making it a more accessible feature.”

  1. NEW Alto Glass doors – to instantly update kitchen cupboards

Alto glass doors have now been introduced to popular existing ranges. Alto Glass is characterised by the lipping on the doors which provides the visual effect of a glass panelled door without the cost of the glass or its drawbacks. “This look works especially well in a grey kitchen that features one accent colour – a look that is becoming increasingly popular in showrooms,” says Andrew Story. “Alto as a gloss door has been really popular over a large number of years and Moores have evolved this concept to now include on-trend, neutral matt colours such as in Cool White and Onyx.”

The Moores Olika Range and full product upgrade portfolio is available to housebuilders now.

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