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Roca, the world leader in creating imaginative, beautifully designed and sustainable bathroom solutions, will be exhibiting at Europe’s leading kitchen, bedroom and bathroom design show, kbb Birmingham. From 1st to 4th March 2020, the Roca Group will be showcasing its latest design innovations in Suite 32-34, situated by the main bathroom entrance in Hall 20 at the NEC Birmingham.

Alan Dodds, UK Managing Director, Roca Group comments; “kbb Birmingham is a key fixture for the KBB sector and we are looking forward to sharing our latest collections and demonstrating our drive for design and innovation. The event is a great opportunity for us to network with our existing partners and make new connections.  We warmly invite visitors to our suite, to find out about our latest ranges, ask questions, share ideas and see our new products for themselves.”

The Roca, Armani/Roca, Laufen and Cosmic brands will all be on display showcasing their new products and services to visitors. 


Roca will be displaying its newest innovations at kbb 2020. Technology will be a key focus for this year’s stand, with the In-Wash Inspira and In-Wash In-Tank smart toilets on display. To reflect the emerging trend for colour in the bathroom space, Roca will be showcasing its Beyond Colours collection alongside the new Inspira coloured finishes. New countertop collection Savana will be on show alongside the forward-thinking PVD coloured finishes for Insignia brassware.

To demonstrate their expertise in cutting-edge materials, Roca will be displaying its innovative solid surface composite; Surfex. The Modo bath will be on display along with basins, and furniture from the popular collection.


Laufen will be showcasing their latest innovations and design capabilities with a range of new products on display. Laufen’s manufacturing expertise and inspiring collaborations enables them to take bathroom solutions to new and creative directions year on year. Launching in Q1 will be the award winning ‘The New Classic’ collection designed under the creative leadership of superstar Dutch designer Marcel Wanders.  Making their UK debut will be the VAL cloakroom basins. A popular addition to the already successful VAL collection, the sleek basins use Laufen’s SaphirKeramik to maximise space and functionality. Also, on display will be new SONAR furniture, Kartell by Laufen PVD coloured brassware and Laufen’s latest shower toilet Cleanet Navia.

To complement the Roca and Laufen brands, The Roca Group will also showcase the Armani/Roca Baia collection and Cosmic accessories range.

The Roca Group Team will be in Suite 32-34 to welcome visitors and share their inspiring collections and latest innovations, which are enhancing bathrooms round the world.

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